So you’ve started a new business, you’ve got a fantastic idea but you’re now wondering how to get potential customers to find you right? Well you’re in safe hands!
Many businesses have the best products or services that they can offer, however, that’s just not enough to get potential customers. This is where a strategic marketing plan is needed to match up with your brand, your image, your products or services and your customers.
In this blog, we focus on the top 5 marketing areas that you need to consider to increase your visibility to help you entice new customers.
Brand – you need to establish a clear identity that is impactful and memorable.
When you’re communicating what your company does and its values, it’s important to have a clear brand identity that is both impactful and memorable. Once you have established this, you then need a logo, alongside a colour scheme and imagery that will be the representation of your business.
Once you have fully committed to the logo, you need to ensure this is consistent across all marketing tools. Whether that’s advertisements, social media platforms, email signatures, business cards etc this increases your brand visibility. Your brand needs to be remembered, and your customers need to easily identify you!
Identify your Buyer Personas – it’s about knowing exactly who your target market is!
It’s no secret that many companies make the common mistake that one-size-fits-all and by following this, the results will be HUGE. That’s not true. Each business varies and requirements from business-to-business are completely different. You need to consider their demographics, their age, what online channels do they use, where they live and most importantly, how do they currently look for a product or service like yours. Once you’ve profiled your customers, you are in a much better position to start defining your marketing strategy.
This element must be completed as it is these details that will deifne your overall marketing strategy. By identifying your target market, your campaigns can become much more focused which will in-turn increase the results that are produced.
Facebook Advertising – it’s one of the easiest ways to reach your target market.
It’s no denying that Facebook has played a massive part in the way marketing is conducted in many businesses now-a-days. When you are looking to target your ads on Facebook, you can target specific ages, sex, habits online, interests, locations etc.
It’s important to utilise the platform to it’s maximum, as the results you can generate can be astounding! There’s some pretty cool stuff you can do on Facebook and as your Social Media Marketing Agency, we’ve a few hints and tips that we can’t wait to share with you!
Website – It needs to be great to project your brand further!
When starting on a website design project, it’s important to consider all options and the best available tech to ensure that your website is optimised and future-proofed.
Our process for any website design project is to plan, design, proto-type and review. It’s simple, we get to the very core of your business, ask questions that disrupt, and produce a website that is just simply, you and your brand!
Websites now-a-days need to be responsive and user-friendly, afterall, a large amount of traffic now comes from mobile devices!
Search Engine Optimisation – One of the crucial ways to get traffic to your website.
So you’ve got a shiny new website but what’s next? It’s all about how people find you. As Google changes it’s algorithms, it’s important for your website to continually be optimised to make you rank higher on the searches.
This is an on-going process that you need to commit to that will ensure your website continues to be ranked high on Google – it’s a well-known fact that if your website shows up on the first page, it increases your chances of a click-through.
If you’d like to understand more on how your business can benefit from a strategic marketing strategy, simply get in touch and we’ll happily schedule a complimentary meeting to discuss your business further.
We’re a friendly bunch, and as your Lancashire Creative Agency, we’re on hand to help and support your business.