There’s no doubt a good brand increases the value of a company, it provides employees with direction and motivation and makes acquiring new customers easier. So what is a brand? The short answer is…EVERYTHING!
Having a good brand represents peoples’ perception of your business’s customer service, reputation, advertising and logo. When all of these aspects of your business work well together, the overall brand tends to be healthy.
One of the major components of a brand is a logo, it’s the face of a business and it’s what people will instantly recognise. A professional logo design is simple enough to be memorable, but powerful enough to give that desired impression of your business.
More people are likely to purchase from your business if you appear polished and legitimate, people need to feel comfortable before committing to your business.
- Branding Supports Advertising
Advertising is a key component of your brand. Combining both the medium and demographic targeted for advertisements help build your brand and can make you stand out from your competition.
- Branding Builds Your Value
Many businesses that publicly trade on the stock exchange are valued many times through eh actual hard assets of the business. Much of the value falls on the branding of the business, and often, a strong brand guarantees future business.
Whether a business is in a position to borrow funds for expansion or rolling out an IPO, being perceived as more valuable will make the process advantageous to you! A company that has a greater devotion to buildings its brand means the better financial return from the efforts.
- Branding Motivates Employees
The majority of employees need more than just work – they need something to work towards, to aspire to. When your employees understand the mission of your business and the reason for it being there, your employees are more likely to feel that same pride and work in the same direction to achieve the goals of the business. Having a strong brand turns your business logo into a flag that the remainder of the company rally around/
- Branding Generates Customers
Branding can help you to word-of-mouth referrals, after all a client who remembers your brand is more likely to recommend your product and/or services to their friendship group! The most profitable companies, albeit small or large, have one single thing in common, they have established themselves as a leader in their particular industry by building a strong brand, and it all starts with a strong logo.
If you found this article helpful, we’d love to hear from you about your branding requirements.
Get in touch today and let’s start by discussing your requirements and we can align our business goals to work together to generate new opportunities.