The very definition of branding is a marketing practice whereby a company creates a name, symbol or design that is identifiable as belonging to that company. The art of Branding is when your customers identify your product and/or service that is distinguishable from your competitors. It sets you apart from the crowd and engages with your target customers. Branding is important because it not only makes a memorable impression on your consumers, but it allows your clients to know exactly what to expect from your business. It makes you a better choice! Building a brand needs to be a true representation of who you are as a business, and how you want to be perceived by your target market.
There are many areas that are used to develop a brand, inclusive of advertising, customer service, reputation, promotional merchandise and logo. They all work together to create one unique and impactful professional profile of your business. It’s that simple but very technical.
Why is Branding Important?
Branding is critical to your business – it’s the overall impact it makes on your company alone! Branding can reflect on how people perceive you, drive new business and increase awareness. It’s about getting recognised by your target audience.
Iconic brands like Apple, Coca Cola, Samsung & Netflix all have impactful brands that are instantly recognisable. These businesses are well known amongst their consumers and are easily recognisable in the mass market. A professional logo design needs to be powerful and memorable, making that positive first impression from the initial glance.
Increasing Business Value
Your brand is what generates future business, and establishing a strong brand can increase the value of your business by providing you with more leverage in your industry.
Generating New Customers
A good solid brand will have no issues in referral business. From the outset, ensuring that your business has a strong brand means that there is a positive impression of your business amongst consumers, increasing the likelihood that they will do business with you. Creating familiarity and dependability are two crucial elements when developing a long term brand strategy. Once your brand is established, word of mouth will be your company’s best and most effective advertising technique.
Supports Your Advertising
Advertising is a component of your brand strategy, where your strategy will directly reflect your brand and its desired portrayal. Advertising techniques such as promotional products make it easier to create a consistent and appealing appearance that will enhance your brand goals.
If you’re looking to start your own business and need help with your branding, or if you’re looking to refresh your current brand to engage with your target market, we can help! Working with businesses across the North-West of England, we are your creative agency Lancashire that gets results and offers value for money.