With over 1 billion monthly active users, Instagram is one of the most engaging networks after Facebook. It’s no secret that your competitors are utilising Instagram to add value to their business, but a lot of businesses feel like they are simply posting on the platform for the sake of it. If your Instagram isn’t converting your followers into business, then you need to look at other ways to boost your presence. Here’s a guide on how you can leverage your Instagram to add value.

Optimising Your Account

Businesses need to ensure that they set up a Business Account that is completely separate from their own, personal account. By doing this, you are ensuring that the content you post is relevant to your customers and is specific to your business account. Ensure that any links to your website or other online presence is included in your Instagram Bio.

The branding of your account is also key. The name of your account and the photo need to be consistent across all platforms and the bio on your profile needs to be short but snappy. Get across your personality – it makes all the more difference!

Growing Your Audience

When you have set up your profile, and it’s optimised, there are a few ways in which you can grow your audience organically:


Come up with a hashtag that is dedicated to your business and ensure you use it everywhere. Publicise it on your website, social media and print it on receipts and business cards – be consistent.


Use a mix of relevant hashtags and trending ones that apply to your business. Online tools like ritetag can help identify hashtags that are apart of a larger conversation and can get you in front of more people.


A photo is worth a million words – familiar with that saying? As true as it is, words are still important. Be descriptive and clever when it comes to your captions, tell people what is going on in the picture. After a few attempts, you will become a lot more comfortable with the voice you are trying to use and will become more consistent across your social media platforms.

If you would like to discuss your social media marketing strategy, simply complete the form to the right and we will be in touch. There are so many creative ways you can leverage your social media to further add value to your business. 

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