Many small businesses across the UK understand that a website is a vital piece of marketing and branding efforts. Visitors come to your website for specific reasons, and you need to ensure that you answer all of their questions and use your website to sell your product or service.
Getting your website designed wrongly can be costly, you can easily lose thousands and ultimately lose money on potential revenue that you could make from having a well designed, properly functioning website.
In this blog, we provide you with tips on avoiding these common mistakes:
- Urgency over understanding your target market.
Instead of focusing on getting your website done as quickly as possible, you need to ensure that your research on your target audience is complete. Your website needs to be designed around this research.
For example, if your target market is the much older generation, then you need to adjust font sizes accordingly to suit the needs of your target audience.
Determining where your users go once they get to your site is important, establishing a comprehensive sitemap from the outset helps to build a functional website.
- The design is too busy or flashy
Your design should not only focus on bringing new users there, but it should also be about getting them to the right place once they reach your homepage.
Not only that, flashy websites doesn’t necessarily mean that it will look good on phones and tablets, and a large majority of internet users now visit these websites from their devices.
You need to remember that when a visitor comes to your website, they probably already know exactly what they want. If within the first three seconds they can’t figure out what to do next, you need to go back to the drawing board!
- No clear call to action.
What is it you want your users to do once they have found your website? Do you want them to contact you? Purchase a product? Subscribe to your newsletter? Tell your visitors exactly what the next steps are and your content needs to be centred around one key question: “What’s in it for me?”.
- Paying too little or too much.
Over the past couple of months, we’ve seen an increase in people contacting after they’ve hired a cheap website designer and ended up with a poor website. At the same time, companies can get distracted by expensive agencies that work with big brands and don’t realise that these agencies might not be able to help our small businesses that are ROI focused. Don’t blow your budget on a website project, but definitely do research to ensure you receive a quality product.
- Trying to target everyone.
Going back to understand your target market, your website will be very complicated and hard to understand if you are trying to accommodate every kind of visitor. Figure out who your most frequent visitors will be and focus on creating the best possible experience for them. If you try to please the masses you will likely end up not pleasing anyone.
- Taking the DIY route.
Your website is the shopfront of your business, it’s your customer’s first experience of your brand. If you don’t have design experience, do you really think you can do your website justice? Remember those first impressions are everything and therefore don’t allow your customers to make assumptions about your business because of a poorly designed website.
If your a small business that is looking for a creative agency that offers value for money, then get in touch and we’d be happy to help.
We work with start-ups to build a brand to be proud of and we work with you to grow your business to meet your objectives. We don’t do jargon, we’re a straight-talking agency that works within your budget to work on your projects that project your brand and stands out.