2. Your brand is limited by the existing visual identity.
Sometimes your brand may restrict itself by suggesting a little too much within the logo. When a company expands their offering or services, businesses often find that their brand identity is too limiting and this indicates a good time to update. This signals to their target market that the business is evolving and aligns them with their offerings.
3. Brands grow and expand (sometimes local, sometimes national).
Growth in any business is an exciting prospect, which often means that your audience, values, geography, service or product offering is undergoing expansion. The most common rebrand exercise in this category is when a brand is looking to either grow their online presence by way of an e-commerce solution, or they are growing on a local and/or national scale to compete with other brands.
4. Connecting with a new target audience.
Targeting a new audience within your business sometimes makes sense, and shifting demographics or new product launches can signal a good time to consider a rebrand. Take Mailchimp for example, an industry leader in email marketing, where recently they have expanded their offering and are targeting small businesses with a robust platform that engages, connects and monitors their customers.
5. Crowded Markets.
When your business is competing for market share in a competitive market, it can be challenging, especially when your name is similar to an existing well-known brand. Sometimes, rebranding the business with additions like &co will significantly propel your business and stand you against your competitors when it comes to organic searches on Google.
When your businesses longstanding logo has credibility to your brand and reaffirms your relationship with your customers, sometimes a light refresh of your logo, or a complete overhaul of your identity, or perhaps something in between, is what your business may need.
If any of these circumstances sounds familiar with you and you would like to discuss ways in which your brand can stand out, it might be time to chat with the team here at Blak Bear Creative.