The future looks bright for the UK glamping industry, as people are choosing to stay at home rather than booking a foreign holiday – significantly boosting luxury camping providers who are beginning to feel the benefits of a bumper summer. Digging under the surface of the statistics, the facts about this growing industry and the model itself start to become very interesting!
Research conducted by various tourism boards across the UK highlights that the number of people wanting to go glamping won’t be slowing down anytime soon and what you need to do to take advantage of this strengthening market!
THE INCREASING STAYCATION AND GLAMPING TREND
Innocent tourists have had a significantly hard time over the past decade, with the financial crash of the world’s economy in 2008 followed rapidly by a very large volcanic ash cloud that put a hell of a lot of booking agents out of business and many tourists out of pocket! With the latest deterrents being political unrest, terrorism, nervous holiday markers and most of all BREXIT, consumers are worried about losing significant amounts of money on booking holidays abroad.
Airbnb has been the revolutionary business that has popularised staycations in the UK alongside various in-country advertising campaigns that have been run by Governments across the globe.
As well as this, celebrities have also given their endorsements on Glamping, resulting in a significant rise in bookings in 2018, and its set to continue to grow! One particular campsite in the UK reported an 11% increase in August compared to the same period last year, a significant increase!
WHAT ARE HOLIDAYMAKERS SAYING?
Research conducted by the ‘Family Break Finder’ revealed that 50% of their members planned on staying local on their next staycation, whilst nearly a third stated they wanted to try Glamping.
In addition to this, the survey advised that 1 in 3 families expected their holiday budget to shrink considerably in this year, but as Glamping is seen as cost-effective, this strengthens the market significantly.
THE FUTURE IS BRIGHT FOR NEW GLAMPING BUSINESSES
Whilst other areas of tourism significantly failed over the past few years, it’s no surprise that the Glamping industry took centre stage and continues to thrive.
IBIS Worldwide reported, in a recent study, that growth in revenue for the outdoor hospitality industry rose to £3 billion. They also noted that this solid growth in Glamping followed the economic slump, bucking the trend of many sectors!
The excitement in the industry continues to be demonstrated at the B2B Glamping Show, with global businesses attending. It’s a date to mark in your calendar for sure!
WHAT ARE THE BENEFITS OF STARTING YOUR GLAMPING BUSINESS THIS YEAR?
There are many benefits as to why starting your Glamping business can help to diversify income from a piece of land that you can utilise.
With the right space, you can start your own Glamping business suited to your business model. One of the best-kept secrets in the industry is that some of those models can achieve a return on investment and pay for their start-up costs within the first two years of launching, which is a bold claim for any new business.
Starting your own Glamping business is an exciting opportunity for the budding entrepreneurs who are looking for a profitable business to start, bringing lots of benefits to their lifestyle, enabling them to spend more time outdoors in a less stressful and more controlled environment.
SECRET: One of the key areas to lead to your success as a Glamping business owner is to remain unique! Do not copy anyone else’s idea. That’s what’s thrilling about the Glamping industry, your business can be as unique as you want, and it’s something to shout about!
With the industry on the rise, now is a great time to begin your Glamping business. The only question to ask yourself is “What’s holding you back?”